Client
Catalyst Group & Obi
Client case study · Corporate video · 4+ year partnership
How 5FilmsMedia helped Catalyst Group (formerly i3PT Certification) scale its digital presence, automate software training for global construction contractors, and build a recognisable brand across two growing companies.
Catalyst Group is a Dublin-based multi-disciplinary ESG, Technical Advisory and digitalisation consultancy with specialist expertise in the real estate, property and construction sectors. With a team of over one hundred specialist consultants, the company works with some of the world's largest property funds, developers, and investment managers to make the built environment greener and safer.
When 5FilmsMedia began working with the organisation, it operated as i3PT Certification, a leading provider of assigned certifier and building compliance services in Ireland. Over the partnership, the company underwent a significant rebrand, evolving into the Catalyst Group we know today.
In parallel, Catalyst developed Obi, a proprietary SaaS platform for construction project management, site inspections, and ESG reporting. 5FilmsMedia served both brands simultaneously throughout the partnership.
When Catalyst (then i3PT) first reached out, the company was growing rapidly, but its content infrastructure hadn't kept pace. Several interconnected challenges created friction across the business:
Eoin Leonard, CEO of Catalyst Group, first came across 5FilmsMedia on LinkedIn, a client had posted a video that caught his attention. He reached out and initiated what began as a pilot project: a series of help videos for the Obi software system.
"Ruslan responded really quickly. He was at our office within a couple of days, even though he was quite busy, which was really, really good. We engaged in a pilot project which worked out really well, and I'm happy to say we've used them multiple times since. We've developed a good partnership with Five Films Media for all of our multimedia requirements."
Over more than four years, we operated as a true embedded partner rather than a one-off supplier, on site regularly, attending events, filming team members, capturing projects from the air and ground, and building out the OBI Academy video library.
| Service | What we did |
|---|---|
| Instructional Video | Multi-series how-to videos for the Obi software platform (OBI Academy): onboarding, features, and workflows for global contractors. |
| Website Videography | Hero videos, About Us video, recruitment/careers video, and project showcase footage for catalyst-group.com. |
| Website Photography | On-site photography of team, projects, and environments used across the Catalyst and Obi websites. |
| Drone Videography | Aerial footage of construction sites (before/during/after stages) for documentation and social media. |
| Recruitment Video | Branded employer video (live on the Careers page) showcasing Catalyst's people, culture and environment. |
| Social Media Content | Ongoing content for both Catalyst and Obi LinkedIn channels: event coverage, project highlights, team updates. |
| Professional Headshots | Ongoing headshot sessions for new employees as the team scaled past 100 people. |
| Event Coverage | Videography and photography of conferences, industry gatherings, and keynote presentations. |
| Executive Testimonial | CEO testimonial video featuring Eoin Leonard, captured on-site for credibility and marketing. |
The most strategically significant workstream was producing instructional videos for the OBI Academy, Catalyst's internal, password-protected training platform for Obi software users worldwide.
We filmed multiple series of step-by-step videos covering the platform's modules: inspections, project management, ESG reporting, and onboarding. Advanced production techniques (screen-capture integration, annotated walkthroughs, structured narration) made complex software processes immediately accessible to non-technical users across different countries.
"The technology in the software that Ruslan uses to create those videos really enhanced the user experience and made it easier for people to understand how to use our system."
"We've worked with 5FilmsMedia on marketing media for our social media campaigns, content for our website, ongoing case studies on our projects, and we still work together on the help videos for our software. Really, really easy guys to work with, very, very good to partner with, and they even managed to get a bunch of Irish people acting naturally on video, which is almost an impossibility. Couldn't recommend them highly enough."
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